Summary

William Entriken is an experienced financial professional who understands M&A, business, and technology concepts and goes that extra step to deliver increased sales or process transformations. He brings a combination of strong technical experience with business leadership abilities to identify and execute on business reporting, strategy and projects where excellent client service is required for success. Read more...

CDI Budget and Forecast System software design leadership finance

Technologies used
IBM Cognos Planning, Oracle 10i, Excel
Team size
1 project lead, 1 designer, 3 developers, 10 testers, 80 users
Implementation
Designed a company-wide budgeting and forecasting system, selected and managed contractors and remained accountable to users for a working system. The largest challenge was switching to a unified system from Excel, which allowed custom calculations for revenue recognition, expense calendarization, and taxes. This required detailed requirements gathering from international users and participation from many users in reviewing the design.
Notable metrics
80 "systems" replaced with the new product, 24+ server hours needed for each model change (parallelized with 3 servers), $1 billion in revenue budgeted using this system
Relevant links
Positive project review on LinkedIn

MRI Financial Reporting Systems leadership finance

Technologies used
IBM Cognos Report Studio, SAP Crystal Reports, Oracle 10i, Excel
Team size
1 project lead/designer, 3 developers, 10 users
Implementation
Managed migration and consolidation of management reporting systems. Worked in data warehouse with Oracle to transform and connect separate systems, lead requirements process and user acceptance testing to ensure product is delivered as expected.
Notable metrics
24 new reports created from disparate business requirements, XXX development hours logged to the project, live data consolidation from 3 separate systems
Relevant links
Positive project review (recommendation on LinkedIn)

MRI Producer Study leadership statistical analysis

Technologies used
Excel, Zoomerang
Team size
1 lead analyst/editor, 30 content contributors developers
Implementation
Lead analysis of operational best practices including surveys, interviews and psychological profiles of hundreds of top employees. Create comprehensive report with widespread distribution and presentation at global conferences.
Notable metrics
400 survey participants, 300 independently-owned offices involved
Relevant links
N/A

CISCO 10Gbps Networking System leadership engineering

Technologies used
SONET, OC-192, CISCO 15000 ONS Platform, EXFO Test Equipment
Team size
3 engineers, 3 vendors
Implementation
Designed, selected vendors for and built 10 GBit/s optical communication network. The end product was network laboratory for running Ethernet and SONET services over Discovery products integrated with CISCO networks. Efforts included selecting components, validating the lab design and assembling the products when they arrived from wire splicing to programming. Challenges included limited parts availability and vendors without integration experience. This was handled by reading CISCO network design documentation and using the CISCO administrator forums.
Notable metrics
10 Gbps network (transfer a full DVD in 30 seconds over hundreds of kilometers), total system retail value over $400k
Relevant links
Discovery Semiconductor's 10G system
CISCO ONS products

SEPTA Rail Scheduling Tool software design statistical analysis

Technologies used
PHP, MySQL, Excel
Team size
1 business lead/developer
Implementation
Collected historical rail on-time performance data for SEPTA's system of rail service over a period of 3 years. Performed statistical analysis of rail performance and created proposed schedule modifications for trains which have been consistently late. Results presented to XXXXXX with several modifications accepted. Working with another analyst who is using rail data to predict realtime metrics based on weather and other local factors.
Notable metrics
1,000s of Philadelphians are riding trains each day with the affected schedule changes and are shaving 1-5 minutes off their transit time
Relevant links
Positive project review on LinkedIn (FOLLOW UP WITH MIKE)
Live demonstration (ask for password)
Maneesha Sane research on rail schedules (FOLLOW UP WITH MANEESHA)

Security auditing for online services software design

Technologies used
Web browser, telephone
Team size
1 business lead/analyst
Implementation
Led collaboration with the FBI, FINRA, SEC, and investment banks to identify and resolve security holes allowing unauthorized access to retail investors’ accounts. Less sensitive security exploits I have worked with are documented in the links below.
Notable metrics
Over one million investors were vulnerable to other people making fraudulent transactions on their behalf... and they'll never know
Relevant links
Security case study: Hole in SMS spam websites allows charges to arbitrary mobile numbers
LinkedIn privacy case study: Stealing private data from your address book
TD Ameritrade privacy case study: Selling your position information to a third party

Naval ship system code auditing and test cases software design engineering

Technologies used
VMEbus, ADA, C, DOS Batch, Perl
Team size
12 engineers, 1 engineering apprentice
Implementation
Wrote and performed engineering test cases on ship networking and sensor systems. Used test case results to fix embedded software. Challenges included learning ADA, a specialized cousin of C for high-availability systems. To aid in this, I created a code documentation tool for ADA to track functions and code paths and aid in auditability.
Notable metrics
Over a million lines of code per ship. Each ship in the fleet has its own custom code base
Relevant links
NAVSEA Philadelphia

Camera Life — run your own photo website leadership software design

Technologies used
PHP, MySQL, Apache, Bash
Team size
1 lead developer, 5 crazy patch writers, 2 consultants
Implementation
This is mature project since 2001 allowing people to run their own photo websites. The project goal is allow people to have control over their photos and run a gallery they can integrate with the rest of their website. Challenges include competition from free online services like flickr and the top open source project Gallery.
Notable metrics
Over ten years of steady releases
Relevant links
Camera Life project homepage

Other projects and research interests leadership software design

Project
19 Questions, an online guessing game
Description
Related to my math and machine-learning interests, this projects demonstrates using bayesian math to solve practical problems (other than email classification!)
Relevant links
19 Questions homepage
Research on the entropy function that makes this all possible
Research interest
Analysis of chess
Description
I am interested in parallel, exhaustive-search problems, this is one effort in that direction
Relevant links
John Tromp's Haskell program launched from our collaboration
Project
Echo — the best way to practice speaking English
Description
This is my first iPhone app, created for my girlfriend to improve her English pronunciation. Hopefully this will be useful to others as well.
Relevant links
Echo homepage and English speaking practice video
Description
Other personal and professional links.
Relevant links
Other projects on Google Code
Analysis of all, my blog
Project
Web design and programming
Description
I have paid for college with a start-up career in web design. This included websites for seedy bookmaking and referrals, insurance brokerages, doctor's offices and many things between.
Skills
I have continued to develop the skills learned here into the other projects on this page. Specifically, my strengths are: dynamic HTML/PHP programming. CSS/JS styling for interactive pages with reduced overhead. Online analytics.